The Campaign that commits to making a difference

South Africa has some of the highest reports of Gender-Based Violence in the world. Up to 40% of South African women will be sexually or physically abused in their lifetime.

With terrible statistics like this, many are beginning to think that all South African men are abusers. It’s become the stereotype.

But, the truth is that there are many good South African men who want a better and safer country for all women.

Cut The Stereotype is a campaign that enables men to play an active role in helping to fight the huge issue of GBV that plagues all levels of South African society.

The situation has become such that it is not enough for men to stand idly by – we must all participate in the fight if we are to help spread awareness for this problem.

True legends protect women. #CutTheStereotype

Who's involved

Working in partnership with #CutTheStereotype, together we can reach out further to make a real, inclusive impact for awareness against Gender-Based Violence.

Tears Foundation

Tears Foundation

TEARS Foundation is a leading anti-sexual violence organisation, specialising in the assistance and support network for survivors of rape and sexual abuse.

McCANN1886

McCANN1886

McCANN1886 is a through-the-line advertising agency who are passionate about using their creativity and skills to make South Africa a better place.

Legends Barbershop

Legends Barbershop

Legends Barbershop are the number 1 rated barbershop in South Africa and have always been driven to help the communities in which their stores reside.